Setting up a web site is only half the job; making sure people can find the site is the other. The higher your site ranks in the search engines, the greater the likelihood that the site will attract qualified traffic, resulting in increased sales. Search engine optimization expert Brad Konia outlines the process [...]

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes [...]

This book explains how search engines operate and the ways that can help increase the ranking of search engine results. You will learn the fundamentals of how search engines create indexes that are used to rank web pages and how they value inbound links, content relevance and metadata valuation. [...]

Review
This is a book that you need to read if you have a website, are a publicist, or you are simply interested in the art of internet promotion.The advice contained in this book will make it one of the best investments that you have ever made in [...]

Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site’s inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic [...]

Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site’s search [...]

The Small Business Owner’s Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site s search engine rankings and doubling their site s monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business [...]

Some people believe that because search engines can’t index all of the content in SWF files, Flash-based websites and Rich Internet Applications don’t show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter [...]

Rev up the search engines.The Complete Idiot�s Guide® to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site�s optimization, and how search engine marketing fits within a company�s overall online [...]

Review
New to the sometimes confusing and seemingly arcane world of making search engine friendly web sites? A new book offers a systematic, common-sense approach to the art and science of SEO.Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone [...]

If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. [...]

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Review
“…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines …” (PC Advisor, September 2006)
–This text refers to the
Paperback
edition.
Why do some sites pop to the top when you search? How do you [...]

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct [...]

Everything you must know to optimize your site, increase your ranking, and help customers find your site. The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tagsSimply [...]